ROYAL CHALLENGE GAME NIGHTS TURNS MUMBAI

With top creators, live action, and immersive fan engagement, the brand’s gaming initiative debuts in Mumbai before rolling out across India.

 Mumbai, 19 April 2025 – Royal Challenge, a brand long associated with bold energy and a rich cricketing legacy, has taken an exciting leap into the realm of digital play with the launch of Royal Challenge Game Nights in Mumbai. The debut event, held at V Lounge in Malad, transformed the venue into a high-octane zone of competition, creativity, and next-gen entertainment—setting the stage for a nationwide series of experiences.

This foray into virtual arenas is a natural evolution for a brand that has always thrived at the intersection of sport and youthful expression. Just as cricket has captivated generations, interactive play is emerging as the new frontier of passion, performance, and cultural connection. Royal Challenge aims to bridge these worlds, creating spaces where community, competition, and creativity collide.

The inaugural Royal Challenge Game Nights event brought together fans, creators, and digital athletes for an electrifying evening. Featuring cutting-edge VR cricket, a PlayStation gaming zone with cricket-themed titles, and engaging challenges with exciting prizes, the night offered something for every kind of player. Guests also enjoyed a live screening of a marquee league match—merging traditional fandom with modern play under one roof.

“Gaming is an organic extension for Royal Challenge – a brand that has always stood at the crossroads of high-energy sport and bold self-expression,” said Varun Koorichh, Vice President – Marketing & Portfolio Head at Diageo. “After years of being deeply rooted in cricket, stepping into the digital arena allows us to channel the same competitive spirit in a contemporary, immersive format. With Royal Challenge Game Nights, we’re building a platform that brings players together to celebrate the thrill of the game—and to always Choose Bold.”

From Mumbai, Royal Challenge Game Nights will head to key cities including Bangalore, Guwahati, Ludhiana, and more —tapping into India’s booming gaming scene and connecting with passionate youth communities across the country. This new chapter reaffirms Royal Challenge’s commitment to evolving with its audience, championing bold choices, and celebrating the ever-expanding spirit of modern play.

About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 35 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.

Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.