Facial Contouring Sees 40% Male Patients, Up from 20%: Aesthetic Trends Among Younger Generations Surge

Mumbai,: Facial aesthetics are no longer just for women, with the percentage of male patients seeking treatments rising from 20% to 40% in recent years, according to Dr. Shraddha Deshpande, Aesthetic, Plastic, and Reconstructive Surgeon at Wockhardt Hospitals, Mumbai Central. This trend reflects an increasing demand among younger individuals, especially men, for chiselled jawlines and enhanced facial contours.

Recently, a 22-year-old male patient approached Dr. Deshpande to achieve a more defined facial appearance. After a detailed consultation, he underwent a buccal fat removal procedure, which effectively reduced excess cheek fat, giving him a sharper, V-shaped face. The procedure, performed under local anaesthesia as a daycare treatment, resulted in minimal downtime and quick recovery.

Highlighting this growing trend, Dr. Shraddha Deshpande stated, “Facial aesthetics are becoming mainstream for men, who now make up nearly 40% of my patients compared to only 20% a few years ago. Procedures like buccal fat removal, Botox for masseter reduction, and jawline fillers are especially popular among younger individuals seeking subtle, non-surgical transformations.”

Dr Deshpande emphasized that minimally invasive treatments such as Botox for masseter reduction are ideal for achieving a slimmer, more angular face. Buccal fat removal, a surgical option, offers lasting results for individuals with fuller cheeks. Additionally, fillers and chin implants can enhance jawline definition and balance facial proportions for those with recessed chins or shorter faces.

The increasing demand for such procedures is driven by heightened awareness and social media trends. Younger patients, both men and women, are becoming more informed about aesthetic options, often opting for treatments that require minimal downtime and fit seamlessly into their lifestyles.

Dr. Deshpande added, “These advancements allow us to deliver results that are safe, effective, and natural-looking. It’s encouraging to see patients prioritizing self-confidence and well-being.”

Patient safety and education remain a priority at Wockhardt Hospitals. Every procedure is preceded by thorough consultations to evaluate psychological readiness and set realistic expectations. Post-procedure care includes guidance on diet, oral hygiene, and avoiding smoking and alcohol for optimal healing.

The 22-year-old patient who recently underwent buccal fat removal is now fully recovered, with visible results in just two weeks. His experience highlights the growing acceptance and popularity of aesthetic enhancements among the younger generation.