~The regional tour is aimed at strengthening consumer connect and motorsport culture across the region~
New Delhi, : JK Tyre & Industries, India’s leading tyre manufacturer and a pioneer in developing motorsports in India, is taking the thrill of performance-driven action to new heights with a focused tour in the North-East region. The “JK Tyre powered Indian Racing Festival- a carnival of Total Control” is scheduled from 12th to 22nd April, and will cover key cities including Kohima, Aizawl, Shillong, Guwahati, and Gangtok. Alongside amplifying this high-adrenaline engagement, the initiative also reinforces JK Tyre’s strong business presence in the region—one of its most significant markets.
JK Tyre has long been at the forefront of nurturing grassroots motorsport across India. In the North-East—renowned for its vibrant culture, adventure tourism, and musical heritage—the brand has seamlessly blended with the local spirit. Collaborations with iconic events like the Hornbill Festival in Nagaland, Orange Festival in Arunachal Pradesh, and various community initiatives, the brand has played a pivotal role in developing the region’s motorsport landscape.
JK Tyre’s presence here extends well beyond commerce, reflecting strong emotional and
aspirational connections. As a market leader, it holds a dominant position in the SUV tyre segment—a crucial mobility category in these hilly states. The upcoming North-East tour is a natural continuation of its sustained engagement with this dynamic region.
Speaking about the upcoming tour, Mr Srinivasu Allaphan, Director-Sales & Marketing, JK Tyre & Industries, said, “For JK Tyre, the North-East is not just a stronghold for our brand, but a region where our passion for adventure and performance truly resonates with the people. With this festival, we are deepening that engagement—bringing adrenaline-driven experiences to the heart of the hills while also reinforcing our leadership in the market. We are especially grateful to the governments of the North-Eastern states for their unwavering support in helping us foster a thriving motorsport ecosystem in the region. The JK Tyre Powered Indian Racing Festival is a celebration of performance, innovation, and excitement—values that define both our products and our long-term vision for this dynamic and culturally rich part of the country.”
The heart-thumping roadshows are designed to give the wide audience an opportunity to experience high-octane action up close in a region where it is fast evolving into a lifestyle and cultural phenomenon. The tour will feature a dynamic mix of adrenaline-fueled events — all driven on JK Tyre’s ultra-high-performance Levitas Ultra range of tyres.
A key highlight of the tour will be blazing showcases of international Formula 4 and Wolf cars from the Indian Racing Festival, offering audiences an electrifying glimpse into the world of professional open-wheel racing. The lineup features champions across generations –from 9 year-old karting sensations to racing champions and rally legends. Enthusiasts can look forward to jaw-dropping drifting displays in high-performance machines like Lexus and BMW, alongside gravity-defying stunts on Superbikes. The showstoppers will be young karting prodigies on their Rotax Karts who will push the limits of speed and skill, offering a powerful preview of India’s racing future.
Nationally, JK Tyre has been at the forefront of Indian motorsports for over four decades. Its flagship event—the JK Tyre National Racing Championship (JKNRC)—is now in its 28th consecutive year and has grown into a premier platform for nurturing racing talent from across the country. Padma Shri awardee & India’s first Formula 1 driver Narain Karthikeyan and Gaurav Gill, India’s first motorsport athlete to receive the prestigious Arjuna Award—besides many other are proud prodigies of JK Tyre.
About JK Tyre & Industries Ltd.
The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 20 tyre manufacturers in the world with 11 globally benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 2 in Mexico – that collectively produce around 35 million tyres annually. Pioneering Radial technology in India, the Company produced its first radial tyre in 1977.
JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre the “Raghupati Singhania Centre of Excellence” in Mysore, which houses state-of-the-art testing and validation equipment.
JK Tyre secured ‘Best in Class’ rating in ESG performance in recognition of its superior environment, social and governance (ESG) practices.
JK Tyre has been awarded the most coveted Safety award in the world – the ‘Sword of Honour’ for Safety across all its plants by the British Safety Council, UK. JK Tyre has also been recognized among the India’s top 30 Most Sustainable companies by Business World and JK Tyre is India’s first tyre company to join RE100.
For more information, visit www.jktyre.com
