Lusso Designs Elevates India’s Luxury Mobility Landscape with Flagship Experience Centre Debut in Mumbai

POSTED BY  : ANAGHA SAKPAL DATED ON 17/07/2026 (9004379946)

Mumbai (RMN.COM) : Lusso Designs India Private Limited, a global pioneer in luxury mobility studios, officially announced its strategic retail entry into the Indian market today with the grand inauguration of its first flagship experience centre in Mumbai. The state-of-the-art facility represents a defining milestone in the brand’s international expansion, establishing a definitive subcontinental benchmark for high-end vehicle customisation and artisanal automotive craftsmanship.

The flagship venue introduces a highly integrated, experiential retail format, allowing patrons to navigate the complete end-to-end journey of ultra-luxury vehicle transformation spanning structural interior overhauls and premium material integration, all under one roof. To ensure a flawless customer journey, the experience centre deploys a structured, high-touch consultative framework ensuring a seamless conversion from initial concept to custom-built reality.

Operating as the brand’s first-ever dedicated car customisation experience centre in India, the showroom features a curated, end-to-end display of fully transformed lounge-addition vehicles. Designed to function as an interactive design atelier, the facility provides clients with direct tactile exposure to world-class automotive refinement components, including precision-engineered alloy wheels, advanced hydro-dipping technologies, and hand-crafted premium upholstery utilizing leather, Alcantara, and suede.

Further enriching its design philosophy, Lusso Designs will be collaborating with renowned luxury designer Dhanesh Chheda of Just Men, whose design ethos is rooted in bespoke craftsmanship, refined elegance and enduring sophistication. Sharing a common pursuit of exceptional craftsmanship, meticulous detailing and personalised luxury, the collaboration represents a natural convergence of two brands dedicated to creating timeless experiences that reflect the unique identity of every client.

Speaking on the occasion, Mr. Pratik Malkan, Chairman, Arpanna Group of Companies, said, “For over five decades, our Group has been built on the belief that enduring businesses are created by combining craftsmanship, innovation and an uncompromising commitment to quality. Lusso Designs represents the natural evolution of that philosophy into the luxury mobility space. India today is witnessing a new generation of discerning consumers who seek experiences that are deeply personal and globally benchmarked. With Lusso, we are not simply introducing another automotive customisation brand—we are creating an ecosystem where design, engineering and craftsmanship come together to redefine luxury ownership for the Indian market and beyond.”

Speaking on occasion, Mr. Vihaan Malkan, Director, Lusso Designs, said, “The inauguration of our flagship experienceLusso Designs Elevates India’s Luxury Mobility Landscape with Flagship Experience Centre Debut in Mumbai centre in Mumbai marks the beginning of a new chapter for the luxury automotive ecosystem in India. Over the past five decades, our group legacy has been anchored on absolute discretion, precision engineering, and uncompromising quality. Through this experience centre, we are seamlessly fusing international luxury benchmarks with local design sensibilities. We are empowering discerning Indian vehicle owners to realize their ultimate vision of ultra-luxury, personalized comfort, and sustainable design, transforming their vehicles into a true extension of their individual identity.”

Catering to the upper echelons of global automotive engineering, Lusso Designs boasts comprehensive customisation capabilities across elite exotic marques—including Rolls-Royce, Bentley, Lamborghini, Aston Martin, Porsche, Range Rover, Mercedes-Benz, BMW, and Audi—alongside dealer-exclusive variant developments for premium brands like Tata, Mahindra, Kia, and Hyundai.

Lusso Designs establishes its market leadership through four distinct institutional pillars:

• Scale with Craft: Anchoring the largest vehicle transformation capacity in the subcontinent while maintaining strict, uncompromising standards of bespoke quality.

• 50-Year Institutional Heritage: Leveraging half a century of deep technical expertise and legacy that sets the brand apart from standard aftermarket customizers.

• Dealer-Exclusive Variant Programme: A unique B2B channel that collaborates directly with authorized global automobile dealerships to engineer factory-endorsed, fully warrantied custom variants.

• Global Infrastructure & Execution: Utilizing synchronized production hubs in Pune and Dubai to ensure international luxury compliance through advanced water-based paint systems, imported machinery, and premium materials.

With this flagship debut, Lusso Designs cements its position as the definitive benchmark for luxury automotive customisation in India, bringing together five decades of craftsmanship and global engineering excellence under one roof.

About Lusso Designs India Private Limited

Lusso Designs India Private Limited is a premier global luxury mobility studio specializing in bespoke vehicle transformations. Backed by a prestigious 50-year legacy and trusted by more than 500,000 clients across India, the Middle East, and Western Europe, Lusso offers a comprehensive, end-to-end approach to automotive luxury.

The brand’s expertise encompasses two flagship tiers: the Signature Edition, which focuses on refined aesthetic upgrades and bespoke interior detailing, and the Atelier Edition, which delivers completely commissioned, artisanal transformations where a vehicle’s proportions, structural interiors, and functional architecture are custom-built from the ground up. Headquartered in Mumbai with advanced production centers in Pune and Dubai, Lusso Designs is recognized as the largest vehicle customisation powerhouse in the subcontinent.

• Official Website: www.lussodesigns.co.in