LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Mobile Applications to Enhance Customer Experience and Digital Accessibility
Initiative reaffirms India’s commitment to building an inclusive, technology-enabled insurance sector with transparent and citizen-centric services
POSTED BY : ANAGHA SAKPAL DATED ON 15/04/2026 ( 9004379946 )
Mumbai, RMN.COM -: Shri. M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, launched the new LIC’s Customer App (MyLIC) and the mobile App for the sales intermediaries (LIC’s Super Sales Saathi) in the presence of CEO & MD Shri. R. Doraiswamy, Managing Directors Shri. Dinesh Pant, Shri. Ratnakar Patnaik, Shri. R. Chander and senior management of LIC of India in Mumbai today. With over 260 million policies and the deepest insurance footprint in India, LIC’s apps are now central to delivering scale, enhancing service efficiency, and maintaining competitive parity in the evolving life insurance market.
MyLIC app brings together policy servicing, claims support, payments, documentation, and customer engagement into a single, intuitive 360-degree digital experience. It attempts to eliminate or minimize paperwork, and empowers policy holders to take charge of their financial protection journey. The new digital platform is not limited to customers alone. Super Sales Saathi app empowers LIC’s intermediaries and field force to serve families with greater efficiency and confidence from onboarding to servicing through its digital tools for marketing insights, performance tracking, customer insights, and policy servicing.
MyLIC App – Key Customer-Facing Capabilities
View and manage insurance portfolio at one place
Pay premiums instantly
Track policy Benefits in real time
Avail Paperless Policy Loan
Update Policies, online
Revive Lapsed Policies, online
Explore and Buy policies online – Simple, Fast and Digitally
Fast, Secure & Paperless e-KYC
Super Sales Saathi – Key Marketing-Focused Capabilities
Digital sales tools
Real-time policy status tracking
Automated reminders for follow-ups
Integrated communication with customers
AI-driven nudges for customer value enhancement
Digital sales kits and product explainers for on – the-go presentations
Performance dashboards to help intermediaries monitor targets and achievements
Both the above mobile Apps are delivered through LIC’s DIVE (Digital Innovation & Value Enhancement) digital transformation platform, designed to deliver a seamless, secure, and fully integrated insurance experience for customers, intermediaries, and employees.
