x₹How Food Brands Like Troovy Foods, Slurrp Farm and Others Are Changing the Way Indian Kids Snack .
The landscape of children's snack .ing in India includes several other entities adopting similar strategies.
POSTED BY : MRUNALI SAKPAL DATED ON 15/09/2026 (8850212023)
What is the toughest part of feeding kids as an Indian parent? No, it’s not getting them to eat. It’s finding snacks for them that are actually clean and free from added preservatives. According to the World Obesity Atlas 2026, India had nearly 14.9 million children aged 5-9 living with overweight or obesity in 2025.
The same report counts more than 26 million Indian children aged 10 to 19 in that category, and ranks India second globally for the number of children living with overweight and obesity.
This isn’t just a number. Behind it lies a growing concern, with many everyday snacks made for children still containing refined sugar, preservatives, and artificial flavours. The ICMR National Institute of Nutrition has identified unhealthy diets as the single largest contributor to India’s disease burden.
Market Shift Toward Reformulation
In response to these health concerns, a segment of the food industry, including companies like Troovy Foods and Slurrp Farm, is pivoting toward product reformulation. These manufacturers are attempting to modify the nutritional profile of traditional snacks such as chips and cookies by altering their core ingredients rather than solely focusing on consumer education.
Troovy Foods, for example, has positioned its product line around the exclusion of artificial preservatives. The brand incorporates a variety of grains and proteins: such as millets, lentils, and nuts into its snacks. Its ragi-based chips utilize a blend of ragi, rice, and pea protein, and are processed using rice bran oil as an alternative to the more commonly used palm oil. The company’s chocolate spread similarly reflects this trend toward ingredient substitution, utilizing a base of peanuts and tree nuts while replacing refined sugars with coconut sugar and jaggery.
Emerging Alternatives in the Indian Market
Slurrp Farm focuses heavily on millet integration, while Early Foods targets the infant and toddler demographic with minimally processed options. Other participants, such as Little Joys and The Mumum Co., emphasize the use of traditional sweeteners and natural ingredients to cater to the growing demand for preservative-free alternatives.
Why parents are driving the shift
The shift is not happening only because brands see an opportunity. Parents, too, are becoming more conscious of what goes into everyday food. They are reading ingredient lists instead of simply relying on bold claims and looking beyond terms like “baked” and “multigrain”.
This growing awareness is helping fuel a new category of packaged foods focused on traditional ingredients and greater transparency. As more Indian households start asking what’s in their kids’ snacks, brands like these could have a bigger role to play in shaping how the next generation of Indian kids snack.
