Lakshya Brings Bold Attitude to Tyaani Jewellery by Karan Johar in ‘Forces of Tyaani’

• Tyaani Jewellery by Karan Johar unveils a striking new campaign look featuring actor Lakshya for Forces of Tyaani
• The campaign positions men’s jewellery as a bold, empowering statement in contemporary style
• Forces of Tyaani, featuring Lakshya, continues to spotlight the brand’s narrative for men’s fine jewellery

Mumbai,(RMN) : Tyaani Jewellery by Karan Johar, one of India’s leading fine jewellery brands, unveils a powerful new campaign look from its ongoing Forces of Tyaani series, featuring acclaimed actor Lakshya. Known for his striking performance in Bads of Bollywood and his meteoric rise in Hindi cinema, Lakshya embodies a new wave of bold, unapologetic self-expression.

Lakshya has been an integral face of Forces of Tyaani, a campaign that reframes fine jewellery as natural, aspirational, and commanding for both women and men. This latest chapter captures Lakshya in youthful styling, blending the raw edge of his Bad***s of Bollywood persona with the sophistication of fine jewellery. The look channels both rebellion and regality—where jewellery isn’t an accessory but an attitude.

The rising conversation around men’s jewellery reflects more than just a trend—it signifies a cultural shift toward confidence, individuality, and authenticity. From understated pieces to unapologetic statements, jewellery has become a language of self-expression, and Tyaani continues to lead this narrative.

Styled in layered necklaces, cocktail rings, and bangles from Tyaani’s collection, Lakshya showcases the versatility of the brand’s men’s line. Each design is crafted in 18kt yellow gold, set with natural uncut diamonds, cut diamonds, and striking gemstones, using a new-age setting technique that bridges tradition with contemporary design.

Karan Johar, Founder, Tyaani Jewellery, said “Lakshya is not just a face in our campaign—he is a force. His presence, charisma, and journey align perfectly with what we celebrate at Tyaani: individuality and fearlessness. This new look in Forces of Tyaani pushes the boundaries of men’s style and celebrates fine jewellery as a bold, personal expression of self.”

Reflecting the spirit of the campaign, Lakshya embodies the philosophy of Forces of Tyaani, “For me, presence is power. When you hold your ground, the world learns to wait. You remember the face? Good. Now remember the voice. This is what power sounds like — in Tyaani.”

Tyaani Jewellery by Karan Johar is currently present in eight cities – Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad. Consumers can also shop online at tyaani.com.