Smt. Amruta Fadnavis, Bhumi Pednekar and Saher Bhamla Come Together for Bhamla Foundation’s #DriveHerFuture Launch
The initiative is being introduced ahead of World Environment Day and places women at the centre of the green mobility conversation.
POSTED BY : ANAGHA SAKPAL DATED ON 01/06/2026 ( 9004379946 )
The Pink E-Rickshaw Support Initiative, being launched on 1 June in Mumbai ahead of World Environment Day, aims to connect women’s livelihood, clean mobility and climate action_
Mumbai ( RMN.COM ) : Bhamla Foundation is launching the Pink E-Rickshaw Support Initiative – #DriveHerFuture at Jamnabai Narsee School, Mumbai, bringing together public figures, civic voices and climate-conscious citizens around a practical goal: supporting women through sustainable mobility and livelihood opportunities.
The initiative is being introduced ahead of World Environment Day and places women at the centre of the green mobility conversation. Through the pink e-rickshaw as its campaign symbol, #DriveHerFuture highlights how cleaner transport can also create income, confidence and public participation for women.
The launch will see the presence of Smt. Amruta Fadnavis, Bhumi Pednekar, Aparna Purohit and Saher Bhamla, each bringing an important public voice to the campaign. The release has been shaped to give equal prominence to the event’s social, environmental and civic purpose, rather than positioning the initiative around one individual alone.
Smt. Amruta Fadnavis brings focus to women’s dignity, self-reliance and social participation. Bhumi Pednekar, known for her environmental advocacy, strengthens the climate action message. Aparna Purohit adds a contemporary public voice to the campaign, while Saher Bhamla represents the foundation’s next-generation push towards youth-led, impact-focused climate action.
At its core, #DriveHerFuture is a livelihood-first climate initiative. It is designed to move beyond awareness and create a visible model where women are not only participants in the sustainability conversation, but also direct beneficiaries of clean mobility.
“#DriveHerFuture is built on a simple belief: when women get access to mobility and livelihood, they gain confidence and choice. The pink e-rickshaw represents income, independence and a cleaner way forward for our cities.”
– Saher Bhamla, Bhamla Foundation
The event will feature the formal launch of the Pink E-Rickshaw Support Initiative, campaign visuals, photo opportunities, interaction moments and media bytes with the guests and campaign representatives. The launch will also connect with Bhamla Foundation’s wider climate messaging through #NowForClimate and #BhoomiNamaskar.
By placing women visibly at the centre of clean transport, the campaign challenges conventional ideas around mobility, work and public space. The pink e-rickshaw becomes a symbol of a larger shift: from climate awareness to practical action, and from support to self-reliance.
Bhamla Foundation has consistently worked to bring citizens, institutions and public figures together for environmental awareness and civic action. With #DriveHerFuture, the foundation is extending that work into a people-first model that brings sustainability closer to everyday life.
Bhamla Foundation is a Mumbai-based social impact organisation known for public campaigns around environment, civic responsibility and community participation. Through initiatives that bring together citizens, public figures, institutions and youth voices, the foundation continues to support climate-conscious action and community-led change.
