ICICI Lombard launches 25 Innovations on its 25th Anniversary!

POSTED BY : MRUNALI SAKPAL DT. 03/07/2026 📞  8850212023

New offerings across health, motor, home, travel and commercial insurance

MUMBAI : RMI.IN : ICICI Lombard General Insurance, India’s largest private general insurance company, today unveiled 25 Innovative solutions across multiple lines of business as part of its Silver Jubilee celebrations. The company has surpassed its earlier record of 14 new launches on one single day and is now launching 25 innovations on one day, with 5 industry-firsts. These solutions exemplify our customer first approach, uniting a customer centric mindset with the power of new age technologies like AI, across the insurance lifecycle.
Over the last 25 years, ICICI Lombard has evolved alongside the changing needs of customers, continually expanding the role of insurance beyond financial protection. Having served over 500 million customers* and settled more than 60 million claims*, the company is now shaping the next phase of protection through innovations that help customers not only recover from risks but increasingly anticipate and manage them.
Speaking on the occasion, Sanjeev Mantri, Managing Director & CEO, ICICI Lombard, said, “For 25 years, the ethos of ICICI Lombard has been simple – to stand by our customers for promises we have made and innovate for every promise of tomorrow.
On the momentous occasion of our Silver Jubilee, I would like to express our gratitude to our entire ecosystem of stakeholders – customers, partners, employees, shareholders and Regulators for their trust and support. On this landmark day, we decided to renew our promises to our customers and as part of our celebrations, have launched 25 innovative solutions. These offerings will enable us to service diverse needs of our customers and help in making insurance more personalised, meaningful and future-ready.”
Key highlights from the 25 innovations are as follows:
Next Gen Products

Elevate Her: A life-stage-based modular Women Care product that integrates OPD, wellness, maternity, preventive care and women-cancer related financial protection into a single solution. For the first time in the industry, it offers four customised plans to support women across different life stages with a seamless transition as their needs evolve.
Paw Care: A comprehensive pet insurance plan for our customer’s furry family members, covering veterinary expenses, emergencies, illnesses, accidents, surgeries and routine care for pets. It has industry leading features such as long term coverage and Radio Frequency Identification (RFID) tag based discounts.

Complete Home Protect: Complete Home Protect is a modular and comprehensive lifestyle protection solution designed for homeowners, from starter homes to high end luxury residential properties. The product protects interiors, jewellery, art, collectibles, and furnishings, and for the first time offers multiple cashless home assistance services and policy tenure options of up to 30 years. Additionally, it offers a fixed capital appreciation annually for long term policies and additional living expenses if your home becomes inhabitable, addressing evolving consumer needs.

Elevating Service Experience

Digital Branch @Sidddhivinayak (Industry First): India’s first digital insurance branch in a metro transit environment, combining self-service and assisted journeys for Health, Motor and Travel insurance. It enables policy purchase, renewals, claims registration and tracking, online KYC, document submission and digital servicing. The branch also aligns with how customers expect services today – instant, seamless and on-the-go.
Motor Service Assure (Industry First): A time-assured roadside assistance service that provides battery charging support, vehicle towing and minor on-site repairs during breakdowns or accidents. It offers a 30-minute service commitment, 24×7, across 15 cities in India. The proposition strengthens service consistency, elevates customer experience during high stress situations, and reaffirms ICICI Lombard’s commitment to predictable, time bound, superior assistance.
Motor Sahayak: A premium service offering for private car customers that provides immediate assistance during vehicle related emergencies. It integrates emergency assistance, legal and procedural facilitation, reimbursement of defence-related expenses, and vehicle documentation assistance, providing customers complete peace of mind.
Specialised Service Desk: ICICI Lombard’s Unified Service Offering is now personalised with Specialised Service Desks. These have been designed to provide Senior citizens and other preferred customer groups with priority access and personalised assistance, for a faster & seamless service experience.

AI-led Innovations

Voice AI (Industry First): Voice AI Driven Customer Enablement platform is an advanced conversational solution that supports customers through natural, human-like voice interactions across the entire insurance journey – from policy queries and modifications to seamless, end-to-end policy purchase and payment completion. It converses with customers in Hindi & English, with 24×7 availability, enabling customers to request callbacks at any time convenient to them.

The Voice bot is also trained to act as a Sales Agent, completing the entire journey from proposal to payment for the customer on the call itself. ICICI Lombard has completed over 1 million calls through this agent and the number continues to increase every day.

Personalised Travel Planner (Industry First): Our Conversational Travel Itinerary is an AI-powered trip planner available in the IL TakeCare app. Users can simply share their destination, travel dates, budget and any personalised preferences, and it instantly generates a curated, day-by-day itinerary, customizable in real time, with an embedded insurance offering. Travellers can scroll through their multi-day plan, view mapped routes, and receive timely prompts making trip planning seamless and intuitive. More importantly, the customers can also get their travel insurance processed along with the travel planning.

Smart Health Underwriting (Industry First): AI powered underwriting for health insurance has been designed to deliver faster, seamless and intuitive end-to-end customer experience, anytime, anywhere, at their convenience. It offers a self-guided digital journey with personalised questions, which AI evaluates in real-time, and makes decisions that are consistent and aligned to underwriting guidelines.

As ICICI Lombard enters its next chapter, these innovations reaffirm a promise that has remained constant for 25 years, to be there for customers, wherever they are and protect everything they value.
The complete list of launches is provided in the Annexure.
#ICICILombard #Technology #IndustryFirst #SanjeevMantri #Innovation
About ICICI Lombard General Insurance Company Limited
ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. With a legacy of over 25 years, ICICI Lombard is committed to customer centricity with its brand philosophy of ‘Nibhaye Vaade’. The company has issued over 39.2 million policies, over 3.4 million claims processed and has a Gross Written Premium (GWP) of ₹ 306.18 billion for the year ended March 31, 2026. ICICI Lombard has 341 branches and 15,008 employees, as on March 31, 2026.

ICICI Lombard has been a pioneer in the industry, being the first large-scale insurance company in India to migrate its entire core systems to the cloud. With a strong focus on being digitally-led and agile, the company has introduced multiple AI-powered insurance solutions. The company’s flagship insurance and wellness app, IL TakeCare, which has received over 22 million downloads, also offers the industry’s first Face Scan feature. The company has won several prestigious awards- including the Insurance Asia, ICC Emerging Asia Insurance, ET BFSI Exceller, ET Corporate Excellence, Golden Peacock, FICCI Insurance, Assocham, Stevie Asia Pacific, and National CSR in recognition of its various initiatives. For more details log on to https://www.icicilombard.com/.