Response from spokesperson of - All India Gem and Jewellery Domestic Council (GJC) on Dhantersa Sales

Response from spokesperson of – All India Gem and Jewellery Domestic Council (GJC) on Dhantersa Sales Today:

Rajesh Rokde – Chairman, GJC:
“Dhanteras 2025 has seen a 10–15% dip in volume compared to last year, but overall value is up sharply — we expect festive sales to cross ₹50,000 crore. Despite high gold and silver prices, consumer sentiment is strong, driven by strategic buying and early wedding purchases. Gold coins are leading demand, with hallmark-certified lightweight jewellery also performing well. Silver items, especially coins and puja articles, have surged nearly 40% over last year. There’s a clear shift — silver is no longer a secondary choice but a smart, festive investment for value-conscious buyers. We’re seeing a wide range of denominations being picked up, from 1 gram to 50 grams, with hallmark certification being a top priority. The overall energy in the market is festive and focused, and with stores open till midnight and Dhanteras continuing into tomorrow afternoon, we expect this momentum to carry forward.”

Avinash Gupta, Vice Chairman, GJC:
“This Dhanteras has revealed a new layer of consumer maturity. Compared to last year, the average transaction value has risen by nearly 20–25%, even as overall volume dipped due to high bullion prices. What’s encouraging is the 35–40% surge in silver coin sales, especially in Tier 2 and Tier 3 cities, where buyers are opting for budget-friendly investments and ceremonial gifting. We’re also seeing a 15% increase in self-purchase trends, with younger consumers choosing lightweight, responsibly sourced jewellery to mark personal milestones. Digital engagement and early festive campaigns have expanded reach, and jewellers in smaller towns are reporting stronger growth than metros. This year isn’t just about tradition — it’s about thoughtful, value-driven celebration.”
Mr. Rajesh Rokde – Chairman – GJC
“Across India, approximately 50 to 60 tonnes of jewellery were sold over the two days of Dhanteras, amounting to nearly ₹85000 crore. The response has been fantastic, with all categories of jewellery witnessing strong demand. In terms of volume, sales were on par with last year, but in value terms, we’ve seen a remarkable growth of 35–40%. Silver, in particular, has seen a surge—sales have nearly doubled as customers showed a clear preference for silver this season. With Dhanteras spanning two days and coinciding with a weekend, followed by Diwali and Bhau Beej, the five-day festive window is expected to deliver exceptional results. We anticipate total sales reaching 100 to 120 tonnes, with a monetary value in the range of ₹1 lakh crore to ₹1.35 lakh crore.”